Hi there. My name is Sarah Butler (also known to some as essbee). I am a passionate marketer with over 15 years’ experience working in B2C and B2B marketing and communications in Australia, New Zealand and the UK.
A member of the Australian Marketing Institute, I also have a Bachelor of Applied Management (Sales & Marketing) as well as a Diploma in Management, Diploma in Business, Certificate in Banking, and Certificate in Travel & Tourism. I have won awards from The Institute of Management, Society of Accountants, and Bankers Institute. Most recently I received the award for Best Marketing at the North Queensland Tourism Awards and researched and wrote the submission that resulted in winning a national Qantas Tourism Award.
But don’t worry, it’s not a case of all book smarts and no street smarts. 15 Years spent working on the mean corporate streets of the UK, Australia and New Zealand have honed real-world, effective, and proven marketing skills.
I have worked in marketing management roles for international businesses including Kathmandu where I won a number of awards from the Australian Catalogue Association, Virgin Records in London, a national lifestyle magazine, and a tertiary education institute with over 20,000 pupils where I was responsible for a multi-million-dollar budget and defining the branding and advertising strategies.
I have led the marketing function at two different integrated resort-casinos where I drove a rebrand of the businesses, customer loyalty programs, launch of restaurants and function spaces, created new revenue streams through the leveraging of sponsorships and event creation, digital media strategies, managed strategic & tactical marketing and public relations while the properties were in the midst of a massive redevelopments.
Now based in Cairns I have worked with a cruise ship company to develop their business and perform the marketing for one of the biggest Great Barrier Reef operators in the region. However, I am always happy to travel to meet with my clients, seeking a reprieve from the hair-frizzing humidity of the tropics.