BRANDING

Colonial Leisure Group purchased Jupiters Townsville. Under the terms of the sale agreement, the property had to be renamed and rebranded within one year. I undertook end-to-end design and launch of the new brand including: 

• New positioning strategy, brand strategy, internal communications and PR, logo, tagline and agency briefing papers. 

• Branded collateral development, supplier procurement, production and distribution.

• Commissioned bespoke artwork to add another dimension to collateral and merchandise.

• Ensured all collateral was compliant with applicable regulations from the Office of Liquor & Gaming. 

The project brought in $100,000 below budget and one month early. The look of the branding was widely complimented and has carved out a distinctive identity from its competitors.