product launch + media exposure
Sunlover Reef Cruises
I created a product called Sunlover Funlover targeting groups and charters. Using Sunlover's Arlington Reef charter pontoon as the champion product,
I art directed a photoshoot resulting in aspirational and unique hero images. With the angle 'Australia's Most Unique Venue,'
I launched a PR campaign resulting in global media coverage. The estimated advertising value equivalent (AVE) was over $200,000. It featured as a hero double-page spread in Tourism Australia's Business Events Guide for New Zealand with the caption "TAKE ME THERE NOW...candy for your eyes."
Sunlover Reef Cruises + Great Barrier Reef Beer