strategy + execution of a new brand

The Ville Resort-Casino

Brand strategy, visual identity, PR, internal communications, and agency briefing papers.

Collateral development, supplier procurement, production, and distribution.

Commissioned bespoke artwork to add another dimension to collateral and merchandise.

Ensured all collateral was compliant with regulations from the Office of Liquor & Gaming.

Result: Brought in $100,000 below budget, one month early & with a distinctive identity.

The Ville Collateral presentation July 15_Page_4.png
The Ville Drink Vouchers.png
The Ville collateral summary_Page_2.png
The Ville Collateral presentation July 15_Page_3.png
The Vill sign.png
Construction update banners.png
The Ville road sign best.png
The Ville artwork.png
The Ville room and pictures 5.png
The Ville Coffee Cups and Cart.png
The Ville room and photo 2.png