strategy + execution of a new brand
The Ville Resort-Casino
Brand strategy, visual identity, PR, internal communications, and agency briefing papers.
Collateral development, supplier procurement, production, and distribution.
Commissioned bespoke artwork to add another dimension to collateral and merchandise.
Ensured all collateral was compliant with regulations from the Office of Liquor & Gaming.
Result: Brought in $100,000 below budget, one month early & with a distinctive identity.