strategy + execution of a new brand

The Ville Resort-Casino

Brand strategy, visual identity, PR, internal communications, and agency briefing papers.

Collateral development, supplier procurement, production, and distribution.

Commissioned bespoke artwork to add another dimension to collateral and merchandise.

Ensured all collateral was compliant with regulations from the Office of Liquor & Gaming.

Result: Brought in $100,000 below budget, one month early & with a distinctive identity.

The Ville rebrand
The Ville Drink Vouchers
The Ville collateral
The Ville bespoke artwork
The Ville hotel room
The Ville hotel room
The Ville casino
The Ville Coffee Cups and Cart
The Ville banners
The Ville road sign
The Ville
The Vill sign
The Ville hotel room
The Ville hotel room
The Ville hotel room
The Ville hotel room
The Ville hotel room