award winner

  • Branding and positioning

  • Strategic plans and tactical execution

  • Loyalty programs

  • Lifecycle plans

  • Media strategy  and advertising

  • Collateral development

  • Promotions and campaigns

  • Reactive campaigns

  • Partnerships

corporate affairs + crisis management

Australian award winner

  • Writing for tenders, expressions of interest, and grant submissions

  • Award submissions

  • Internal communications including staff newsletters, engagement activities, and milestone celebrations

  • Liaison with government departments, associations, and other important stakeholders

  • Events and communications activities to create positive community engagement

  • Sponsorship strategy, evaluation and leveraging activities

  • Pre-planning and communications preparation for an emergency


  • Website content, analysis, and recommendations:
      Wordpress  |  Joomla |  Webflow | Wix

  • Social media planning, content creation, analysis and recommendations: 

Facebook  |   Instagram  |  Twitter  |  LinkedIn  |  YouTube  |  WhatsApp

WeChat  |  Weibo  |  Snapchat  |  Hootsuite  |  Planoly  |  Later

  • Content creation including keyword optimised copy, photos, video, and analysis for SEO and SEM:

Google Analytics  |  Google Business  |  Google Maps  |  Apple Maps  |  Bing              Full Story  |  Facebook Business  |  Moz

  • Strategy, content and execution of content for paid advertising on social channels including split testing and return on investment analysis.

  • Online Travel Agents (OTAs) + Channel Managers set up and content:

Site Minder  |  Viator / Tripadvisor  |  Google  |  Entertainment Book

Groupon  |  Bookme  |  Booking Button  |  Air BNB  |

Expedia  |  Agoda  |  Australian Tourism Data Warehouse (ATDW) & Aussie Specialist

Best of Queensland Experiences  |  IConcierge  |  Koolivoo/Didgigogo   
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  • CRMs

Respax  |  Resco  |  Opera  |  Guest Centrix  |  Salesforce  |  Copper 

Bally  |  Konami  |  Mail Chimp  |  Campaign Monitor  |  Survey Monkey

  • Other

Adobe  |  Trello  |  Basecamp  |  Scala  |  QWILR  |  Canva  |  Haystack

Windows  |  Android  |  iOS  |  Mac

creative direction

Australasian award winner

Areas of specialty:

  • Tourism and hospitality: creating ‘take me there now’ aspirations for resorts and hotels (interiors including styling and exteriors), restaurants, casinos, scenery, events

  • People: capturing moments that seem spontaneous and natural, images that stand out because they are slightly different in their composition

  • Nature:  bringing together a team of filmmakers who are also scientists and creating the environment, networks and communication’s hub to transmit the wonder of nature to the world.

  • News:  recognising opportunities for newsworthy activities and pre-preparing for maximum brand exposure, backing up media events with own photo and video to provide supplementary quality footage for further opportunities for exposure

  • Products:  selling clothing, food and drinks, outdoor products, lifestyle and interior

  • Sourcing talent - photographers, film, drone operators, assistants, lighting, models

  • Creation of detailed Photo Briefs including outputs required, runsheets, setups, models, locations

  • Written and verbal briefings

  • Permissions, and health and safety compliance prior and on the day

  • Props and styling

  • Post-product direction and selection of images

communications + copywriting

  • Persuasive copywriting for advertising and marketing collateral

  • Keyword content for SEO and SEM

  • Factual and formal writing for media releases, speeches, reports, and submissions

public relations

published internationally & $000'000's in AVE

  • Story identification most likely to create media interest

  • Media release writing and distribution

  • Liaison and hosting of film crews (including BBC Blue Planet, The Today Show, Better Hones & Gardens)

  • Media coaching, response advice and preparation, logistics including health and safety compliance, and first point of contact for a business for filtering media inquiries


  • Promotional and revenue-generating events

  • Product launches

  • Supplier sourcing and negotiation

  • Health and safety

  • Run sheets

  • Creative and theme’ing

sales + representation

  • Account management

  • Consumer and trade-show preparations, representation and follow-up

  • Recommendations for best markets to target and best and most economical methods to reach them


  • Budget formulation

  • Return on investment analysis

  • Supplier sourcing, negotiation, and management

  • Budget analysis and recommendations for cost reductions

human resources

  • Change management

  • Mentoring

  • Strategic review and recommendation

  • Short term, senior marketing and communications resource to assist incumbent team

“I do not know anyone who can elevate a company’s marketing and PR as you have. I have enjoyed learning from you and appreciate your respect and perception.”

essbee (sarah butler) marketing + communications | +61 400 507 759

ABN 62 144 939 818 | australia